Baudrillard’s Marx

| May 3, 2012

Baudrillard’s challenge to Marx is that his writing no longer explains contemporary society. In this, Marx, like all theorists, succumbs to unavoidable reversibility – the inversion which is the fate of every theory and critique Baudrillard, 1975:50. Baudrillard was also among the first to point out that we had already entered a post-Marxist age in Gane, 1993:20. For Baudrillard a kind of revolution had taken place in value which Marx’s analysis was unable to explain 1993a:6. What he meant by this is that Marx was focused on “classical” value – the more natural stage of use-value and the commodity stage of exchange value. Today value has passed through a structural stage sign value, and is entering a fractal stage – a point of no reference at all “where value radiates in all directions” 1993b:5. As he told Philippe Petit: “we lost use-value, then good old exchange value, obliterated by speculation, and we are currently losing even sign value for an indefinite signaletics” 1998b:3.

via Jean Baudrillard’s Karl Marx – Coulter – Fast Capitalism 8.2.